Monday, February 06, 2006

The Look of the Future?

Caught a few snippets of the Carribean World Series over the weekend and was horrified by the ads plastered all over the players' uniforms. They looked like NASCAR--not like the drivers, but the cars! A couple years ago major league baseball was toying with the idea of selling space on uniforms to raise revenues. The only test so far was a small patch on the sleeve of the two teams who played their opening games in Japan, Mets and Cubs if I recall correctly. Those patches were small and unobtrusive, almost looked like the branding done to the jerserys by their manufacturers. But the large logos on the Carribean uniforms are horrible. "Coca-Cola" in Coke's trademarked font emblazoned across the back in place of the player's name ? Come on. Baseball fans (all sports fans, pro and amateur) are already subjected to too much advertising. Should MLB ever decide to go with player-sited ads, I will organize a boycott, not only of MLB, but any advertiser who takes advantage of this kind of blunder.

Why I'm Happy Today
Not only is it just 59 days till Opening Day, but I see the BMets new hitting coach is John Valentin. Hot dog.

No comments: